How Custom Cookies Make Your Event Extra Memorable

Cookies are more than sweet treats. With the right tools and techniques, they can be made into various shapes and feature different designs. The result can be so unpredictably pretty that some people may find it hard to take a bite out of such a delight. That said, cookies are still food, so don’t hesitate to savour them.

It’s no surprise that cookies are a common sight at birthday parties, wedding receptions, and even corporate events. Whether as part of the buffet or something for guests to take home, heat sealed, decorated cookie packs are worth considering for your next big event. Here are ways they can make any event extra memorable.

Custom Branding

In an era when a brand can be easily forgotten, seizing every opportunity to get it out there matters. The colours or logo may not be recognisable right away, but constant exposure to passersby or online users can make it so over time. By the time consumers are looking for a product or service, they may recall a brand that they’ve been seeing a lot lately.

Billboards and online ads aren’t the only way (not to mention they’re expensive). Corporate events like trade exhibitions and new product releases are just as effective, says business author and keynote speaker John Hall, as they provide countless places to plaster a brand. He adds that the event itself doesn’t have to be all about the business hosting it.

As for said places for brand exposure, have you considered putting your brand in corporate logo cookies? Not much they can do once eaten, but they’ve done their job of promoting your business by then.

Technology makes it easy to make high quality personalised cookies. For this, a special printing system that uses edible ink prints the designs either onto edible paper or directly onto the cookies. Computer software ensures the accuracy of the brand design down to the finest detail, no matter the size or shape.

Preserving Moments

For family events like birthdays and weddings, cookies are an excellent way to display the best memories of one’s life. The choices of moments are endless, from the time they took their first steps to the time they proposed to their significant other. Sure, they may not last forever like actual photos, but they cherish moments all the same.

Unlike brand designs, making edible images are a bit trickier to print because they usually have numerous details. Nothing the special printer and software mentioned earlier can’t achieve, though it leans more toward using a substrate like edible paper.

There are two types of edible paper for this purpose, namely:

• Wafer paper: Mainly made with potato starch, this kind of edible paper is opaque and tasteless. It’s cheaper than its icing counterpart and won’t melt. However, the print might not be as vibrant and risks curling due to a lack of backing.

• Icing sheet: Also known as a frosting sheet, this all-white paper comes in vanilla flavour (by default, some are also tasteless). Its whiteness allows the print to look smoother and more colourful, though the paper is the more expensive of the two.

Due to their advantages, icing sheets are often the edible paper of choice for printing brand logos and photos. Wafer paper is more ideal for cake decorations and the like.

Messages and Patterns

Having state-of-the-art printing equipment is great and all, but not all custom cookies are made that way. If all you need is a simple but effective message, a pastry bag and an icing pen will more than suffice.

Granted, this approach is a test of dexterity and endurance. Imagine applying a consistent amount of icing and etching words onto each of the 100 or 1,000 freshly baked cookies. It’s a lot harder than it looks in videos, but the outcome can be nothing short of impressive.

You only have so much space for your message on custom text cookies, so it’s essential to make it count. That said, while you can never go wrong with options like “Congratulations!” or “Happy Birthday,” you can still get more creative.

Having a victory party after a long, hard-fought sports season? Cookies shaped like jerseys of team members, complete with surnames and jersey numbers, seem like a good idea. Need a sweet treat to match your kid’s CSI-inspired birthday theme? Cookies can sport fingerprints etched and coloured on the icing.

Making Events Sweeter

How you want your printed cookies to look is limited by your imagination. Whether having them round with a basic message or take on a more intricate but attractive form, these cookies help make celebrations all the sweeter.

Once you have an idea of what your custom cookies for an upcoming event should look like, call a team with a council-registered kitchen like Mr Cookies to bake them into reality. We offer express delivery Australia-wide.